Category: Hiring
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Why Great Companies Treat Hiring Like Lead Generation
Canada’s labour market has become harder to read. In late 2025, the national unemployment rate stood at 6.8%, while the job finding rate slowed to 18.1%.1 More people were looking for work, but many were taking longer to move into new roles. That creates a strange problem for employers. They may receive applications, yet still…
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Accountability Chart for Medical Practices
Medical practices often grow in stages. A new provider joins, more patients come in, and additional staff are hired to keep up. Over time, responsibilities start to overlap. Tasks get handled, but not always by the right person. Delays follow, communication breaks down, and consistency becomes harder to maintain. An accountability chart brings structure to…
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Why Hiring Is Actually a Marketing Problem
In early 2022, Canada’s job vacancy rate reached 5.6%, representing more than 900,000 unfilled roles across the country.1 That helps explain why so many hiring teams feel stuck. Many companies treat hiring like an HR sorting exercise when the real challenge starts earlier, at attraction. In this article, we look at why hiring now works…